Immersive Product Configurator
Virtual Reality
JLR and Accenture Song solved a significant retail challenge by developing an XR breakthrough in digital product representation for Defender. The Immersive Product Configurator allows customers to interact with full-size luxury vehicles rendered in life-like 3D quality that blends seamlessly into the physical environment. Combining Nvidia Omniverse and GenAI, it streams a high-fidelity digital twin to the Apple Vision Pro in a level of detail that exceeds the headset’s own computing power; it feels real. Showcasing the full impact of size and materials enables retailers to sell more high spec vehicles without them being physically present.
Client / Manufacturer
Design
Jaguar Land Rover
Coventry, GBNVIDIA
Santa Clara, CA, USAccenture Song
London, GBApple
Cupertino, CA, USDate of Launch
2025
Target Regions
Europe
Target Groups
Consumers / Users